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About Arpina Introduction

About Arpina

Vision

Become the Nation’s Best Self-Supporting Youth Hostel

Mission

Secure Arpina’s Competitiveness by Strengthening Brand Value

Annual Goal

  • Reach 550,000
    customers

  • Achieve annual sales target and establish a foundation for continuous surplus

Strategic
Direction

Tasks

Generate Added Value by Converging Tourism Industry with Other Sectors

  • Strengthen marketing towards domestic and international targets that can potentially hold groups events in Busan
  • Develop seasonal killer content (e.g. Exciting Arpina) for free independent travelers (FIT)

활성화 Strengthen Competitiveness in Tourism Industry

  • Develop experience activities for teenagers (e.g. Teenagers Are Our Hope)
  • Develop and offer empathetic, customer-oriented services that promote customer revisits (Back to Arpina)
  • Improve sports center & club and start a challenge to make a healthier city
  • Develop more profit-oriented projects and improve management efficiency

Establish a Sustainable Management System

  • Generate social values and encourage citizen participation
  • Prevent safety accidents and establish a pleasant working environment
  • Focus on strengthening performance and capabilities of the employees; encourage and support employees to acquire in-house certificates