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Key Businesses

Marketing

International Marketing

BTO carries out various marketing activities in the markets overseas to promote Busan globally and invigorate the tourism industry in Busan.

BTO participates in international tourism expos more than 20 times a year and also holds seminars and fairs for the global tourism industry. Also, BTS uses outdoor advertisements and carries out media promotions (TV, radio, paper) and joint promotional activites with online travel agencies as well.

BTO also has established 5 overseas promotional offices in China, Japan, Taiwan, Thailand and Malaysia to carries out local marketing overseas.

Promoting Busan Tourism

INTERNATIONAL MARKETING
  • Participating in International Expos
  • Holding Seminars and Fairs
  • Media Advertisements
  • Promotional Activities
  • Overseas Promotional Offices