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About BTO

CI

Meaning

The logo symbolizes Busan Tourism Organization’s rebirth and the willingness of BTO to overcome waves and to sail into a greater sea of tourism. It also represents the joy and excitement of tourism and BTO’s desire for growth, changes and innovation.

Meaning of the Colors
Blue represent the sea which is a symbol of Busan and also BTO’s passion towards the ‘Development of Marine Tourism Resources’ which is one of the projects BTO is carrying out. Magenta represents BTO’s fundamental purpose of establishment which is to become a ‘Prestigious, All-Year-Round Global Tourist City’ and also the mysteriousness and dynamic beauty of Busan where mountains, ocean, rivers, present and past harmoniously coexist.
Concept of the Design
The CI logo of Busan Tourism Organization is a lettermark comprised of the Organization’s initials. The letter ‘b’ symbolizes the ocean which is a symbolic natural resource of Busan and the dynamic energy of the ‘Prestigious All-Year-Round Global Tourist City, Busan’. The letters ‘t’ and ‘o’ become ‘to’, a preposition used to indicate the place someone moves towards and can be interpreted that Busan welcomes tourists from all over the world and also as BTO’s desire or vision to build Busan into a global tourist city.

Signatures