아르피나 영문
About Arpina
Introduction
About Arpina
Vision
Become the Nation’s Best Self-Supporting Youth Hostel
Mission
Secure Arpina’s Competitiveness by Strengthening Brand Value
Annual Goal
Reach 550,000
customersAchieve annual sales target and establish a foundation for continuous surplus
Strategic
Direction
Tasks
Generate Added Value by Converging Tourism Industry with Other Sectors
- Strengthen marketing towards domestic and international targets that can potentially hold groups events in Busan
- Develop seasonal killer content (e.g. Exciting Arpina) for free independent travelers (FIT)
활성화 Strengthen Competitiveness in Tourism Industry
- Develop experience activities for teenagers (e.g. Teenagers Are Our Hope)
- Develop and offer empathetic, customer-oriented services that promote customer revisits (Back to Arpina)
- Improve sports center & club and start a challenge to make a healthier city
- Develop more profit-oriented projects and improve management efficiency
Establish a Sustainable Management System
- Generate social values and encourage citizen participation
- Prevent safety accidents and establish a pleasant working environment
- Focus on strengthening performance and capabilities of the employees; encourage and support employees to acquire in-house certificates