Marketing

Tourism Content Development
01Busan Walking Tour
A guided walking tour you’ve never experienced before. A special storyteller with a unique character appears for each tour course and tells you interesting stories about Busan.
02Development of Busan’s Killer Content
To develop killer tourism content that can only be expeirenced in Busan, Busan Tourism Organizaiton (BTO) develops marine tour and original downtown tour products that invovle experiential activities such as water sports and living in Busan mountainside villages (Sanbok Road).
03Cruise Tour
BTO is aiming to invigorate the local economy by attracting cruise ships and cruise travelers to Busan and is also actively carrying out promotional and marketing activities to make Busan Port the home port or semi home port to cruise ships, develop various cruise tour products and increase the number of cruise tourists.
Promoting Busan Tourism
- Development of themed tour routes
- Development of marine tourism products
- Development of curise tourism products