Integrated PR & Marketing
01Multi-language Online Promotional Activities Using Social Media Channels
In order to satisfy the growing demand of online and mobile travel information in this new media era, BTO promotes various content and information about Busan and communicates with tourists by running multi-language social media channels.
02New Media Marketing Using On and Offline Channels
BTO trying to create a tourist-centered environment by linking online channels and offline tourism products.
03Development of Tour Maps and Promotional Materials
BTO develops and distributes tour maps and promotional materials to provide information about Busan to tourists visiting Busan.
Promoting Busan Tourism
- Social media channels and online promotions
- On- and offline marketing
- Development of tour maps and promotional materials