BUSAN TOURISM ORGANIZATION
About BTO
Vision and Goals
VISION
Total Service Providing Public Corporation Striving to Build an All-Year-Round Tourist City
Busan Tourism Organization (BTO) is a leading public corporation that generates social and economic values in Busan tourism industry. BTO invigorates Busan’s economy and tourism industry by promoting tourism in Busan and is attracting 30 million tourists from all over the world by continuously strengthening its expertise in the tourism industry.
Core Values
-
01Competencies
Competency
-
02Challenger Mindset
Challenge
-
03Win-Win Relationship
Coprosperity
Strategic
Goals
- Build an Ecosystem for MICE Tourism Industry
- Adding Values to Tourism Products by Converging Tourism with Other Sectors (Tourism Convergence)
- Strengthen Tourism Businesses’ Competitiveness and Invigorate Tourism Industry
- Establish a Sustainable Management System
Strategic
Tasks
- Establish an ecosystem for the tourism industry of the 4th Industrial Revolution.
- Secure manpower and network for the tourism and MICE industries.
- Develop tourism resources in accordance with government policies.
- Strengthen Busan’s tourism brands.
- Develop covergence tourism products
- Establish a foundation for promoting themed tours
- Improve business operation and management systems
- Establish a system for discovering and evaluating new projects
- Develop new profit-oriented projects
- Strengthen policy planning and marketing capabilities
- Establish an advanced business management system
- Innovate corporate culture
Who We Look For
- People with Specialties Specialty
- People with specialized knowledge and experiences in their field
- People Who Can Bring People Together Unity
- People who can work harmoniously with others with passion and pride towards their work and organization
- People Who Can Create Creation
- People who can bring changes demonstrating independence, creativity and imagination.