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About BTO

CI

CI significance

It represents Busan Tourism Organization's progressive and initiative vision that constantly evolving and innovating toward the future of the Busan tourism industry to become a global tourist city.

Color Meaning
The blue color symbolizes the innovation, growth, and passion of Busan Tourism Organization, while also represented Busan's symbolic tourism resource - the sea. The turquoise color represents the color of the sea and mountains in Busan that are colorful throughout the season, and the liveliness and enjoyment of tourists visiting Busan. The color gradation expresses the constant evolution and innovation of Busan's tourism industry.
Design Concept
The CI of the Busan Tourism Organization is a wordmark type symbol with the English initial to Busan Tourism Organization, the alphabet "b" and "t" extending diagonally blue express the dynamics of the Busan sea and a skyscraper representing the growing vision of the Busan Tourism Organization. The alphabet "o" means Busan is the center of the tourism industry with various pleasures are included. Through gradation, it shows various pleasures, changes, and innovations that represent Busan is the center of the marine tourism industry and a global tourist city.

Signatures